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Understanding Donor Behavior - Printable Version

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Understanding Donor Behavior - John Admin - 12-14-2019

Donor research should be done through both qualitative and quantitative practices. Within these two categories, the process must include exploratory research, explanatory research, and testing. Getting donations for your organization is distilled down to it all being about the donor. The full write-up of using donor psychology to increase donations is on the Ultimate Donations blog.