05-04-2020, 02:43 PM
With a massive shift to how we all do business from COVID-19, Organizations are having to come up with new fundraising strategies. In particular, a lot of nonprofits have gone full steam ahead into social media to get their message out and to solicit donations. Social media platforms have audiences that vary greatly and they let you target exactly who in that audience you want. Facebook has a large market share of the world population, but for that very reason, targeting will be geographically broad. So make sure to spread your net to sites like Twitter, Pinterest, Instagram, Reddit, and more. The above link is to the breakdown of what each site offers an organizations and how you would figure out what audience you are looking for.
